Privacy Policy
Your privacy is our priority. Learn how we protect your personal data with world-class security and UK-based compliance.
Quick Summary
🔍 What we collect
Only your email address when you subscribe to our newsletter
🎯 How we use it
To send you updates about AfterLife and legacy planning insights
🤝 Sharing
We never sell or share your data with third parties
⚖️ Your rights
Full control to access, update, or delete your information
Questions? Contact us at privacy@afterlife.technology
Privacy Policy
Last updated December 18, 2025
This Privacy Notice for Baynes Technology Limited (doing business as AfterLife) ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
- Visit our website at https://www.after-life.co or any website of ours that links to this Privacy Notice
- Engage with us in other related ways, including any marketing or events
Questions or concerns?
Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@afterlife.technology.
Table of Contents
1. What Information Do We Collect?
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
- Contact Information: Email addresses
2. How Do We Process Your Information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To send you marketing and promotional communications
- To deliver targeted advertising to you
- To protect our Services
- To comply with legal obligations
3. What Legal Bases Do We Rely On?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason under applicable law.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. We may rely on the following legal bases:
- Consent: We may process your information if you have given us permission to use your personal information for a specific purpose
- Legitimate Interests: We may process your information when reasonably necessary to achieve our legitimate business interests
- Legal Obligations: We may process your information where necessary for compliance with our legal obligations
5. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law.
6. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet can be guaranteed to be 100% secure.
7. What Are Your Privacy Rights?
In Short: In some regions, such as the UK and EEA, you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right to request access, rectification, erasure, restrict processing, data portability, and object to processing.
To exercise your rights, contact us at privacy@afterlife.technology.
8. Do-Not-Track Features
Most web browsers include a Do-Not-Track ('DNT') feature. We do not currently respond to DNT browser signals as no uniform technology standard for recognising and implementing DNT signals has been finalised.
9. Do We Make Updates to This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top of this Privacy Notice.
10. Contact Us
Have Questions About Your Privacy?
We're here to help with any concerns about how we handle your personal information.
Email Us
Company Details
Baynes Technology Limited
Doing business as: AfterLife